In the world of interactive marketing and social media, your best day can quickly turn into the worst. As the marketing engine revs to optimal performance, a spike in web traffic or rich media components can lead to buckling websites due to poor web hosting infrastructure. Crashing websites or even slow video loading can take the wind out of any campaign's sails, but web infrastructure is often the last thing digital marketers think to optimize. This session will walk attendees through the value of hosting, including the cost savings, flexibility and scalability of cloud hosting, and the emerging technologies in hosting that could ensure the success of your next big online campaign. Whether its the launch of a new blog, viral campaign or worldwide webcast, this session will help you build a winning game plan with the right hosting mix.
Session Take Away: The audience learns about new technologies in hosting including the benefits of cloud hosting and virtualization for greater flexibility. This information will be given context through real world examples of how the appropriate hosting mix came in as the hero or the villain when it matters most.
Expo Pass Required All are welcome to come to broadcast stage events, buy your HQ pass here:
www.internetweekny.com/attend/expo-passhttp://internetweekny.com/events/426
