Thursday, June 10 • 9:00am - 12:00pm
Ad Operations as Revenue Management, IAB Professional Development

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Taught by Sandra Baez and Charlie Weiss of the Wall Street Journal Online, Fergus Mellon of AOL and Chris Eberle of Meebo

This seminar presents ideas that can help your organization transform its operational philosophy and re-focus on enterprise-wide revenue management. We will show how to build better partnerships across the organization, with a particular emphasis on sales and operations. Here, aligning the each team’s goals, defining responsibilities, and implementing risk mitigation strategies can improve performance and reduce the instinct to assign blame when mistakes, inevitably, are made. Organizational tools and processes – from simple reports and analysis that support better pricing and inventory management, to a plan for building cross-functional pricing councils can help fuel a culture of revenue management. The instructors will illustrate these ideas with case studies and examples from their experience at the Wall Street Journal and other leading publications. Participants will also see specific ways to implement these ideas, with both quick wins to test the concepts and build momentum as well as a longer-term plays.

This course is designed for executives in operations, finance, sales, and general management at digital publications of any size. Participants with authority to drive change in their organization will leave with concrete tactics to employ immediately. Other attendees will be armed with concepts and arguments to successfully make a case for change, winning additional responsibilities for themselves.

**This class counts toward the IAB Certificate in Interactive Advertising, earned after 40 hours of training with the IAB or our approved partners.

RSVP Required $149 for IAB members $249 for non-members Register at https://www.signup4.net/Public/ap.aspx?EID=610110E.

Thursday June 10, 2010 9:00am - 12:00pm
Interactive Advertising Bureau 116 27th Street, 7th Floor New York, NY 10016

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