We'll be pressing the panelists to teach us what all this real-time bidding, advanced user intent, and dynamic ad mumbo-jumbo really means for those of us concerned with getting direct response performance out of our ads. With the traditional ad network model losing a lot of ground to DSPs, it's certainly an exciting time to be an advertiser or agency and this panel should give everyone a great overview of how to start benefiting from this shift in power.
Victoria Treyger, CMO, Travelocity
Emily Scott, Director of Online Marketing, Kayak.com
Ramsey McGrory, Vice President, Advertising Platforms, Yahoo!
Michael Rubenstein, President, AppNexus
Jon Aizen, COO, Dapper
Moderator: Linda Gridley, Founder, Gridley & Co.RSVP Required
Sign up here: http://www.fixingadvertising.com/upcoming-events/fixing-advertising-panel-internet-week-june-8-2010-7pm/http://internetweekny.com/events/268