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Thursday, June 10 • 11:30am - 12:00pm
Corbis and Aol Present: Creative Direction in Online Advertising

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There’s no doubt that the Web is now a dominant channel for advertisers. But lots of marketers are still struggling to generate effective online marketing results, particularly with banner ads. New research suggests that this may be due to Marketing departments not investing sufficiently in Creative, and as a result online is failing to impress consumers. The lesson is simple: it’s time that marketers put the same focus on the design elements of online ads as they have been doing for print for the past couple decades. And today, unprecedented creative resources are easily at hand for designers to do their best work online.

Cory Hudson, Creative Director at Aol, talks with Mark Retzer, Director of Creative Research, Corbis Images, on the Internet Week HQ Broadcast Stage.
Expo Pass Required All are welcome to come to broadcast stage events, buy your HQ pass here: www.internetweekny.com/attend/expo-pass
http://internetweekny.com/events/508

Thursday June 10, 2010 11:30am - 12:00pm
Internet Week HQ Expo Space Internet Week HQ at Metropolitan Pavilion 125 W. 18th Street New York, NY 10011

Attendees (5)

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