Social games present an emerging tool for traditional brands to connect with consumers. To date, however, there exists very little insight into the best practices necessary to capitalize on this opportunity. How can a brand participate without damaging its reputation? What works? What doesn't?
A collaboration between the Mayor’s Office of Film, Theatre and Broadcasting, the NYC Chapter of the International Game Developers Association and SuperData Research, the event will feature game designers and representatives from renowned media companies that will share what they've learned from making social games a key component of their branding and promotional strategies.
RSVP Required RSVP to
rsvp@film.nyc.gov by Friday, June 1.
http://internetweekny.com/events/390
