Join the Rubicon Project and ShareThis, as they host a panel focused on discussing how to leverage the right balance of targeting and inventory (backed by careful site verification) to ensure safety and accuracy for demand partners and their customers – the advertisers – for the best possible results from the right users in the right context. As well as how RTB and DSPs treat inventory, the role of data plays in making inventory valuable and why brand is important.
Panelist include Bill Todd, GM of ValueClick; Marta Martinez, SVP of Operations & Biz Dev at MediaMath, Sean Kegelman, SVP Partnerships at VivaKi and Jason Kelly, VP Digital Strategy & Revenue Management at Time Inc. Digital. Brian Morrissey, Digital Editor at AdWeek is moderating.RSVP Required
RSVP to email@example.com://internetweekny.com/events/335