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Thursday, June 10 • 1:00pm - 1:45pm
From Social Networking to Social Commerce

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Join Alex Norman, EVP, strategic development at digital firm Schematic for an overview of how brands can leverage the power and reach of social networks to drive online (and offline) sales.

An expert in online community and social networking, Norman will walk attendees through the multitude of technologies and social networking platforms available to brands and offer insight into how they can create impactful social shopping programs that best support their business.

Key to the discussion will be an exploration of the various ways in which brands can play a more profitable role in the digital dialogue about their company and their products through new technologies that turn social networkers into social shoppers. Among the areas we’ll discuss are:

• Vehicles for driving social commerce: popup stores, touch kiosks, mobile and shop-able videos
• New technologies that facilitate the buying process
• The importance of developing a strong and platform-appropriate narrative
• Utilizing advanced analytics to refine campaigns and tactics on the fly
Expo Pass Required All are welcome to come to broadcast stage events, buy your HQ pass here: www.internetweekny.com/attend/expo-pass

Thursday June 10, 2010 1:00pm - 1:45pm EDT
Internet Week HQ Expo Space Internet Week HQ at Metropolitan Pavilion 125 W. 18th Street New York, NY 10011

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