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Tuesday, June 8 • 10:30am - 12:30pm
Digital Innovation: The Impact of Technology on Consumers' Everyday Lifestyle and Implication for Brand and Engagement and Interaction

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Technology has become so widely adopted that life cannot be lived - or imagined - without it. Now Smartphone penetration, tablet devices, Google's ultra high-speed broadband connection, upcoming 4G/WiMax high speed mobile connections, convergence of real and digital through augmented reality, location based services, mobile payments, are all hitting the mainstream or coming real soon – all presenting new lifestyle options and services, and new ways to engage and interactive with brands.

Our speakers and panel will discuss the ways brands and advertisers adapt to this fast paced environment, the actions they take to be ready today and the ones that may be possible in 3 or 5 years, and the point at which they should consider using emerging technology to optimize and maximize return on advertising and to build their brands. We look forward to having you join us, learn and participate in this rare discussion.

The Council is co-chaired by Campbell Foster of Google and Rob Gonda of SapientNitro.
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Tuesday June 8, 2010 10:30am - 12:30pm EDT
The Advertising Research Foundation 432 Park Avenue South 6th Floor New York, NY 10016